At its core Nathan's photography is grounded in conceptual, stylized imagery. Be it commercial, editorial, or portraiture the underlying philosophy is to deliver artistic and engaging images to all clients regardless of the subject matter. In order to achieve this Nathan approaches all his work with the same creative outlook as he would any fashion or conceptual photoshoot, applying his own styles and techniques to create unique and memorable images. It is his belief that while simple, standardized product photos have their place these are not the types of images that grab the viewer, and that in order to capture an audience one has to convey a sense of wonder and imagination that only a creative approach can provide.